Analytics and numbers are something that a lot of people don’t like to think about – but everyone knows that they need to know those things if you want to be able to make decisions about interacting with people and determining what it is that you’ll need to do to extend your reach. That being said, have you ever looked at your social media analytics? What should you be looking for? Here are some tips you can use.

How Many Followers Do You Have?

The first thing that you need to look at is the number of followers that you have. How many people are seeking your site on a regular basis? What are they doing and how are they engaging with your content? Many people want to know these answers and it’s important to know them as well so that they can have a fuller understanding of how big a reach that they actually have.

Do People Comment on Your Content?

If you’re not getting a lot of interaction on your content, then you may find yourself getting frustrated or finding that you aren’t getting a lot of what you need. If you can’t get people commenting on your content regularly, then you may be at a point where you need to reconsider whatever it is that you’re doing and work out how you want to proceed with your social media interaction.

Do You Like Likes?

Likes are a big way to know that you’re actually doing content that people like. Not everyone can be bothered to comment, but it only takes one click to let a business or individual know that you like their content. So, if you’re getting plenty of likes and not a lot of comments, it may be time for you to look into ways to get some more comment interaction. You’ll need to work out what that means, but when all is said and done, you’ll find that it works a lot better too.

Are You Seeing Growth Over Time?

Growth is a big part of making sure that you can do everything necessary for your website. There are so many things that you could be doing, but if you aren’t growing, you aren’t getting anywhere. If you don’t see growth, you may want to change your strategy. It may be time to start buying Instagram likes so that you can start to see more growth. Or you may want to change how you post.

Analytics can tell us a story and help us to move in a direction that allows sites to continue to grow and to get the best results no matter what you’re trying to get done. While it can take time to really sort out what is necessary here, you will often find that there are many different ways to move forward when you get this information. See what you can do and move forward in a way that will allow you to thrive and help your social media to help with your business’s marketing needs.